This early intervention digital campaign was created to drive awareness and build a support network for young people over 12yrs. This campaign was specific to anxiety, challenging behaviour and assessment of low mood, an often challenging subject and a hard to reach audience.
By designing bespoke emojis we created a campaign that had universal appeal (12yrs to 18yrs). We encouraged our cohorts to share these & to check in on their friends, building peer to peer engagement. The campaign signposted people to a branded, user friendly web platform that acted as a conduit to multiple mental health organisations.