22 News

We made work, work for Xerox.

After 6 months of advertising inactivity, Xerox chose to relaunch their brand using the strapline ‘We Make Work, Work.’

At 22 Design, we were asked to create a series of digital animated posters to be displayed at major traffic hubs, such as JFK airport and the iconic Nasdaq Tower in New York’s Times Square.

We used a simple, strong typographic execution that continued the overall messaging theme of the strapline through a series of thought-provoking and often witty statements.

Further media positioning included press ads for the New York Times alongside a range of Social Media and Display ads to raise and reinforce awareness.